Leading social audio app Buz, created by Singapore-based Vocalbeats, has launched a new campaign focusing on the power of voice connections. The multimedia campaign, titled Voice Connects, features a film and out-of-home media across Thailand, the Philippines, and Malaysia. The campaign showcases Buz’s ability to empower users to connect on a deeper level through real-time voice communication, highlighting moments of joy, excitement, and warmth experienced by families and loved ones.
The campaign features popular celebrities and key opinion leaders from each country, ensuring a wider spread of the app’s message. Buz’s minimalist user-friendly approach is reflected in its lowercase logo and rounded font, designed by Japanese designer Mizuno Manabu. The app’s core offering of ‘voice connects’ captures its mission to strengthen connections through voice communication.
With over 20 million downloads globally, Buz has become a market leader in instant voice messaging and continues to expand its reach worldwide. Designed with accessibility in mind, the app breaks down communication barriers of age, literacy, and language, allowing users to connect through voice. Buz also incorporates AI-powered features for automatic transcription and translation, making communication easier for users from different geographies.
CEO James Lin emphasizes the importance of genuine connections, highlighting Buz’s focus on the power of voice and real-time conversations. The app’s features include sharing videos, images, links, and locations through instant chat, as well as voice filters for added fun in conversations. Despite its global success, Buz remains ad-free, prioritizing the best possible voice communication experience for its users.
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