The People’s Union USA, a grassroots organization, is calling for a 24-hour economic blackout in the United States to protest the influence of billionaires, big corporations, and political parties on working Americans. The movement is encouraging consumers to boycott specific companies, including Walmart and Amazon, as well as to support local small businesses. The organization plans to organize further economic blackouts and boycotts targeting Nestle, General Mills, and other companies that have scaled back diversity, equity, and inclusion initiatives.
Various faith leaders, activists, and consumer groups are also organizing boycotts, particularly aimed at Target for rolling back its DEI initiatives. The National Action Network, led by Rev. Al Sharpton, is identifying companies to be boycotted for reneging on diversity pledges. However, experts believe that the impact of these boycotts may be limited, with potential sales declines likely to be concentrated in liberal-leaning regions and big cities.
Past boycotts, such as those against Goya Foods and Bud Light, have shown both temporary and sustained effects on sales. Despite differing outcomes, the economic blackout is seen as an opportunity for consumers to voice their concerns and potentially impact sales. While some individuals plan to participate in the boycott, others like political and image consultant Afya Evans, are focused on supporting small businesses and Black-owned brands during the economic blackout. The overall effectiveness of the boycotts remains to be seen, but organizers are hopeful that they will bring attention to economic issues and influence corporate decisions.
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