Tempe-based Huss Brewing Co. has announced a significant partnership with Arizona State University, which includes the creation of a Sun Devil specific ale. The multifaceted sponsorship deal with ASU and the Sun Angel Collective will encompass marketing, licensing, retail, and Name, Image, and Likeness components. Huss Brewing will be producing the “Official Craft Beer” for all Sun Devil Athletics, known as Devil’s Halo Amber Ale, to be sold at all sporting events starting with baseball and softball games this spring. Co-founder Leah Huss expressed excitement about the collaboration, highlighting the long-standing support from the ASU community since their inception 12 years ago. This exclusive collaboration aims to cater to ASU fans and locals, solidifying Huss Brewing’s reputation as Arizona’s premier craft brewer. The partnership reflects a strategic move for both parties, leveraging the growing popularity of craft beer with the enthusiasm of Sun Devil fans. For more information on this partnership, refer to the full story on the Phoenix Business Journal website.
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