Celebrity lookalike contests have been taking the world by storm, with events held in Dublin, Chicago, San Francisco, and now New Zealand. The rise in popularity of these contests is attributed to the fun and silliness they provide, as well as the human desire for competition and connection. These contests allow participants to come together in a public space and showcase their resemblance to well-known celebrities like Jason Momoa and Dev Patel.
Auckland University of Technology communications lecturer Thomas Watts believes that the contests are a form of grassroots entertainment that taps into our fascination with celebrity culture. While most contests have focused on male celebrities, there is also a growing interest in featuring female celebrities in lookalike events.
Watts suggests that the contests may soon reach their peak, especially if they are co-opted by corporate entities or political parties as a PR tool. The authenticity and fan-driven nature of these events may be what keeps them appealing to the public, and the element of absurdity in comparing oneself to a celebrity is what makes them so enjoyable.
Overall, celebrity lookalike contests are a lighthearted and entertaining way for people to come together, celebrate their favorite stars, and embrace the joy of playful competition. As long as they remain organic and fun, these contests are likely to continue captivating participants and spectators alike.
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Photo credit www.nzherald.co.nz
