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Arizona Athletic Grounds and NBC Sports Next collaborate for streaming services


NBC Sports Next, the technology arm of NBC Sports, has struck a major deal with Arizona Athletic Grounds (AAG), a leading youth sports facility. AAG will partner with NBC Sports Next to stream live games and events on NBC’s SportsEngine Play platform for the next five years in a seven-figure deal. This partnership marks one of the biggest deals for NBC Sports Next since the launch of SportsEngine Play in October 2023.

In preparation for the streaming service, AAG will install 80 cameras across their 116 playing surfaces, including volleyball and basketball courts, as well as outdoor fields for soccer and baseball. By early 2025, AAG and NBC Sports Next aim to air events and build a video library of archived games on SportsEngine Play. Established in Mesa, Arizona, AAG recently emerged from Chapter 11 bankruptcy and has since been revitalized under new ownership and leadership.

AAG’s partnership with NBC Sports Next is expected to enhance the facility’s reputation as a world-class sports destination. Both parties are investing heavily in the partnership to deliver high-quality content to fans, families, and potential partners. AAG’s commitment to providing top-notch technology and resources for athletes and spectators aligns with NBC Sports Next’s goals to deliver the best events and athletes to their platform.

Furthermore, AAG is working on implementing a multi-view system for its baseball complex, allowing every field to have its own camera. Coaches, players, and families will have access to game highlights through SportsEngine Play, with the capacity to share these highlights on social media platforms. This partnership between AAG and NBC Sports Next signifies a significant step towards enhancing the sports streaming experience for youth sports facilities across the country.

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Photo credit www.sportsbusinessjournal.com

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