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Global sports brand Puma and toy giant Mattel have joined forces to create a new collection of lifestyle products inspired by the iconic Hot Wheels brand. The collaboration was announced recently and is set to bring the thrilling world of Hot Wheels to a range of footwear, apparel and accessories.
The partnership will see Puma infusing Hot Wheels’ high-octane energy and racing heritage into its products, appealing to fans of all ages. Both companies have a strong reputation for innovation and creativity, making this collaboration a natural fit. The collection will feature designs that pay homage to Hot Wheels’ vibrant colors, iconic logos and dynamic graphic elements.
The Hot Wheels lifestyle collection will include a variety of items such as sneakers, t-shirts, hoodies, hats, and bags. Each product will showcase the classic Hot Wheels design elements that fans have come to love over the years. The collection is expected to be a hit with both Hot Wheels collectors and casual consumers alike.
Puma’s Vice President of Collaborations and Creative Marketing, Adam Petrick, expressed excitement about the collaboration, stating that Hot Wheels is an iconic brand that resonates with people of all ages. He also mentioned that the collection will bring together the best of both worlds – Puma’s sports-inspired designs and Hot Wheels’ adventurous spirit.
The Hot Wheels lifestyle collection will be available at select Puma stores and online retailers later this year. This partnership is just the latest in a series of collaborations between Puma and other popular brands, showcasing the company’s commitment to creating unique and innovative products for its customers. Fans of Hot Wheels and Puma alike can look forward to experiencing the adrenaline-pumping energy of this exciting new collection.
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