McDonald’s Developing $5 Value Meal Option

McDonald’s is considering introducing a $5 value meal in its U.S. stores in response to a challenging environment for consumers, with low-income customers cutting back on spending at fast-food chains. The potential value meal could include a choice of a McChicken or McDouble, four-piece chicken nuggets, fries, and a drink. This move comes after McDonald’s reported slightly lower than expected U.S. same-store sales in the first quarter, with higher prices deterring some customers. CEO Chris Kempczinski emphasized the need for affordability to attract diners. The company is working on a national value deal in the U.S., with input from both corporate and franchisee owners. Coca-Cola has reportedly added marketing funds to make the $5 meal more appealing, but details are still being discussed and no final decision has been made. McDonald’s declined to comment on the matter. Executives from other companies, such as Wendy’s and Dave and Buster’s, have also noted restrained consumer spending. McDonald’s and other fast-food chains are facing pressure to offer affordable options to accommodate cautious consumer spending habits in a tough economic climate.

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